This start-up is trying to help Indonesia’s fishermen get a fair price for their catch
Utari Octavianty is no stranger to imposter syndrome. The 28-year-old is the co-founder of Aruna, an Indonesian farm-to-table e-commerce start-up that gives fishermen direct access to global consumers, fetching fair prices for their catch. "When we talked to other [start-up] founders, they came from Harvard, Stanford, and suddenly there's us — from a local university in Indonesia," she told CNBC Make It. "But somehow that became the motivation, it's not the education that matters. It's how we create impact," she said.
If this business grows bigger and bigger, is my experience enough to handle all of this? Utari Octavianty Co-founder, Aruna
Indeed, the impact that she and her co-founders, Farid Naufal Aslam and Indraka Fadhlillah, have created is far-reaching — over 26,000 fishermen acros...